Flat Web Design – Best Practices for Using a Flatter Web Design


These days, websites are shifting from busier backgrounds, drop-shadows and varied other showy design elements to flatter colors. Designers are also making use of simple typography. Present day web designers are opting for simpler design elements and interfaces that promise to deliver an excellent user experience. Special emphasize is being placed on the content that includes audio, text, and video. These elements are extremely important to keep users engaged for longer.

Subtle interactions are being used for improving conversions. Some of the most popular flat design elements such as typographic scale and font weight can help dramatically change the look and feel of the site.

However, before you plan to plunge into a flat design, here are some of the factors to be taken into account:

Understanding Flat Design

Flat design is visualized as the more classy and versatile counterpart of minimalism. Although this concept looks great, once constructed within the limitations of minimalism, these are capable of handling the good amount of complexity to. You would simply fall for the clarity and freshness these designs come equipped with.

Essentially, flat design has two main objectives:

1. Embracing the limits of the screen and working within those parameters rather than trying to disguise them.

2. Use of the newfound simplicity as a foundation for streamlining designs, and increase speed and functionality of websites.

Best Practices Explained

Device Compatibility

This is certainly an important part of the flat design concept. You need to know if it is capable of working on multiple devices. The relative scale of objects has an impact on the way it is viewed when utilizing varied screen sizes. The testing should be done prior to the final launch of the new design.

Get Inspiration

You can easily get so many flat design ideas from various websites or platforms developed before the computer era. Apart from reviewing the work of website designers, you need to consider other creative professionals such as painters and architects. This will help you get inspiration to get creative.

No Clutter

This one is no brainer! Although it is natural to get attached to a specific element and preserve it on a web page, you need to get rid of unwanted stuff as fast as possible. Do not leave it on the web page just because you’ve put in a lot of hard work on it. Let go of elements so that you can come up with a newer, more creative and simpler version of your UI design.

Invisible Design

Eliminate all unnecessary styling Focus on practicing “invisible design” wherein you make design choices users will not notice. This is because whenever users notice, the design will take away from the experience of involvement. Aim at helping users quickly and easily understand specific messages and actions. The design needs to strip down visual elements for exposing crucial functionality. If you need consulting for flat web design so visit: smanikdesign.com

Go Contrast

After using white in maximum areas of the web page, it is a good idea to use bold color to create contrast particularly on interactive elements such as buttons which usually works well. In case, you use text for a unique design, incorporating iconography will help. You can go for smaller links and in uppercase for larger headlines. Creating a contrast to make interactive elements prominent is the key.

Vivacious Hues

Color plays a crucial role efficacy to a flat design. It sets a new feel of website pages or views of app. Color palettes for flat designs are often brighter and more colorful as compared to those for other apps/sites. Both Flat UI Colors and Material Design offer a detailed guide for choosing colors. You can choose the color scheme at Flat UI Colors.

It is always better to use slightly de-saturated colors as they are capable of adding aesthetic beauty to your page sans blinding the eyes of users due to too much brightness. For a delectable visual element, go for soft colors sans diverting attention from the primary message of the page. Brighter colors may be used as accents against a submissive background. Bright images when set on a dark background can create a dramatic impression.

For a well-executed flat design, you need to make sure the colors in UI are accessible for users. Also focus on testing your color palette to ensure you have ample color contrast.


The type you use must tell users about the most important stuff on the page and ways to utilize the design. You need to simple typography. This is easier to read and faster to load. Sans serif type family is a good choice. Consider one with ample variations and weights for the primary typography. This font family is known for its capability to offer a super clean, crisp and contemporary feeling. Typefaces tone must match the overall design scheme. Do not go for heavily embellished or intricate font against a simple design. This might look bad.


These are the best extension of flat design. Layered design is now incorporating more illustration. These are also very important because the graphics are more attractive and appealing than words. Illustrations are capable to make experience of clients pleasant and memorable. If these are created really well and professionally, it gets easier to clarify messages. Visuals that are easily understood will have a major impact on visitors.


It is highly effective in turning a flat design into user-centric. The visual simplicity of this kind of design works really well with motion. Most users tend to ask the following questions when interacting with your web application or site:

“What is most important here?”

“Will I come to know about the completion of task? How?”

“What should I do next? How?”

These queries may reveal the best opportunities to use motion for enhancing the experience. Perceived UX is optimized by motion and answers the queries. You can see motion-based design elements in a wide range of forms. These include animations, transitions, and even on texture to imitate 3D depth. Motion allows for communicating well facilitating users to understand them well.


A flatter web design comprises of all of the key attributes that helps make a site both functional as well as beautiful. This new age exemplar of digital design promises absolute harmony of functionality and aesthetics.